On Feb 27 at 12pm PST, Whole Foods Markets across Canada, the U.S. and the U.K. will simultaneously break into hundreds of wheels of 24-month-aged Parmigiano Reggiano, in an attempt tobreak its own Guinness World Record set in 2008 . Using traditional tools from Italy’s Consorzio del Formaggio Parmigiano Reggiano, cheese mongers will carve and portion each 85-pound wheel in approximately half an hour.