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Posts Tagged ‘Guinness World Record’

The Cracking of Parmigiano-Reggiano by Whole Foods

Posted in Culinary Events, Guest Post, Vancouver, tagged Cheese, Guinness World Record, parmesan, Parmigiano, Parmigiano Reggiano, Whole Foods on March 19, 2010| 1 Comment »

As mentioned in Joyce’s earlier post, we were made aware of the event put up by Whole Foods. On February 27th, all Whole Foods stores in Canada, the US, and the UK cracked a wheel of Parmigiano-Reggiano at each location. I witnessed the spectacle at the Whole Foods store near Cambie and 8th Avenue.

Sean, the guy who brutally broke the 40 KG cheese in half, explained to the shoppers and me (since I wasn’t there to shop) the uniqueness of this cheese. A local opera singer was there to serenade the legendary cheese. Did you know that Parmigiano is actually lactose-free? I am not sure if this also applies to the domestic or the under-aged ones, but for the real 24-month aged stuff from Northern Italy, it’s supposed to be the case. Sean also mentioned that the Parm made from milk in Spring and Summer is better as the fresh grass tends to give the cheese a slight sweetness. (more…)

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Whole Foods Market Breaks Cheese to Break Guinness Record

Posted in Culinary Events, Joyce, Vancouver, tagged Announcement, Event, Guinness World Record, News, Parmigiano Reggiano, Whole Foods Market on February 26, 2010| 3 Comments »

Event News

On Feb 27 at 12pm PST, Whole Foods Markets across Canada, the U.S. and the U.K. will simultaneously break into hundreds of wheels of 24-month-aged Parmigiano Reggiano, in an attempt to break its own Guinness World Record set in 2008. Using traditional tools from Italy’s Consorzio del Formaggio Parmigiano Reggiano, cheese mongers will carve and portion each 85-pound wheel in approximately half an hour.

According to Whole Foods, the Kitsilano location will feature full demonstrations of other rustic Italian foods on February 27 and the Cambie location will welcome a local opera singer to perform. Search for other Whole Foods location here.